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In der Presse
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13-14 June 2012
Avazu Inc receives 2012 Hong Kong International CRE & Innovation Expo Innovation Awards!
Avazu receives Expo Innovation Awards at the Hong Kong International CRE & Innovation Expo for its recognized innovation achievements in the digital advertising area at the International Leadership Summit on June 13-14.
Source: apcsc.com
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31 May 2012
International Companies Seek Marketing Expertise for Growing Chinese Markets
Recessions are dominating the business climate in the United States and Europe, which means that International Companies have decided to focus more of their strategic marketing efforts on the still growing and developing markets of China. To gain access to these important markets, these companies require sophisticated advertising services that are cost effective and efficient at targeting just the right audiences. One such company that has raised their competitive posture to meet this demand is Avazu...
Source: Bloomberg Businessweek
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24 NOV 2011
Yi Shi CEO & Founder, Avazu Inc, Talks About The Company's Private Exchange Business And DSP Solution, Moving Into China & Poor Localisation From Ad Tech Vendors
Mr. Yi Shi who is both CEO & Founder of Avazu Inc on Avazu’s offering as a display advertising company, with a private exchange business and a priority DSP – and why they have chosen to move into China. He discusses the challenges within the Chinese marketplace, how Chinese publishers are accustomed to selling their inventory and ad placements for a fixed price per month or per year. Shi points to localisation as the key reason why western companies typically fail in China. He also describes how the DSP is attracting more and more attention from the Chinese VC and PE industries – and how Avazu hopes to increase their RTB inventory fivefold next year in China.
Source: exchangewire.com
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08 NOV 2011
Translating RTB for China
Yi Shi, CEO and founder of Avazu, a 2-year-old German DSP with new offices in China, believes that despite the relative youth of the Chinese market, the potential for growth outweighs the challenges.
Source: digiday.com
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8 NOV 2011
RTB (Real Time Bidding): New Dynamics for Internet Advertisement in Asia and China
Forecasts from the International Data Corporation (IDC) indicate there will be a huge increase in display advertising based on RTB by the year 2015. The growth predictions are, America – 71%, UK – 114%, France – 103%, Germany – 99%. The developing trends of online advertising in the countries above indicate that RTB is increasingly in demand among advertisers, publishers and agencies. And mostly it’s because of the significant advantages of RTB itself. Avazu (Germany, Brunei and China ), Komli (India and Singapore), etc. are the companies offering RTB technology in China and other Asian countries, excluding Japan.
Source: yahoo.com
